Invest in Great Ideas: Design in Innovation for Digital Manufacturing
27 April 2017
A half day event to explore how design strategy can play an essential role in the development of outstanding innovations for digital manufacturing.
In today’s dynamic market it is better to disrupt your own business and capture new value than have your competitors force disruption upon you. Any company exploring how digital tools will transform UK manufacturing must take a user-centred view to ensure successful adoption of new technologies.
The world’s most innovative companies use design to help them explore and envision better products, services, processes and business models.
The Advanced Manufacturing Research Centre (AMRC) and the Knowledge Transfer Network (KTN), are hosting a half day event to explore how design strategy can play an essential role in the development of outstanding innovations for digital manufacturing.
Design in innovation can help your business to discover new solutions that offer outstanding customer experiences and generate significant added value. Good design process can help you to focus on the right problems, de-risk innovation, promote a compelling offer, and speed up your route to market. It has greatest impact when embedded from the very beginning and throughout the innovation journey.
Taking the first steps in customer-centric innovation may feel like uncharted territory. This event will help you:
- hear from companies who have created new value using early-stage design
- identify business opportunities for user-centred design interventions
- understand the nature of business support available at the Catapult
- learn about potential partners to help support this type of development
To register click here.